About Nacho
We're not your ordinary consultants. We're serial founders who've been in the trenches.
Our Story
After spending over a decade running companies as CEOs, COOs, CMOs, and CPOs, we noticed a pattern: most businesses focus heavily on acquisition but neglect the crucial journey from lead to loyal customer.
We founded Nacho to help companies bridge this gap. Our mission is simple: help businesses create friction-free customer experiences that drive revenue, retention, and satisfaction.
Jacy Cruz
Partner
Serial entrepreneur with extensive experience in customer experience optimization and sales process design.
Connect on LinkedIn →
Zack Pennington
Partner
Startup executive with a track record of building and scaling customer-centric organizations.
Connect on LinkedIn →Why Choose Nacho?
- ✓ We've been in your shoes - we understand the challenges of running a business
- ✓ We focus on practical, implementable solutions that drive real results
- ✓ We're honest, non-judgmental, and fun to work with
- ✓ We practice what we preach - even our website is optimized for your time